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Engaging Consumers through Branded Entertainment and Convergent Media

Engaging Consumers through Branded Entertainment and Convergent Media Media & Communication

Engaging Consumers through Branded Entertainment and Convergent Media

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Product details
Number of Pages:
353
Release Date:
2015-04-30
Publication Date:
2015-04-30
Publisher:
Business Science Reference
Languages:
Published: English, Original: English
ISBN10:
1668413442
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