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Marketing and Smart Technologies

By Reis, José Luís

Product Image: Marketing and Smart Technologies

Marketing and Smart Technologies

By Reis, José Luís

0 - Default Title
Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Product details
Binding:
Paperback
Number of Pages:
904
Release Date:
2025-06-05
Publication Date:
2025-06-05
Publisher:
Springer Nature Singapore
Languages:
Original: English
ISBN10:
9819715547
ISBN13:
9789819715541
GPSR Manufacturer Reference:
[email protected]
Weight:
1340 g
Height:
155 cm
Width:
235 cm
Thickness:
49 cm
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