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Marketing and Smart Technologies

By Reis, José Luís

Product Image: Marketing and Smart Technologies

Marketing and Smart Technologies

By Reis, José Luís

0 - Default Title
Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Product details
Number of Pages:
944
Release Date:
2025-06-01
Publication Date:
2025-06-01
Publisher:
Springer Nature Singapore
Languages:
Original: English
ISBN10:
9819630800
ISBN13:
9789819630806
GPSR Manufacturer Reference:
[email protected]
Weight:
1558 g
Height:
160 cm
Width:
241 cm
Thickness:
56 cm
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