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Digital Platforms and Managing Brand Crises

By Jorge Remondes

Digital Platforms and Managing Brand Crises

By Jorge Remondes

0 - Default Title
Description
In today's connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate effectively, and safeguard their reputations. In an age where one misstep can go viral, mastering digital crisis management is no longer optional, it's a core competency. Digital Platforms and Managing Brand Crises explore how the advancement of technologies in this connected have helped companies in management of crisis. This book demonstrates how to manage these crises effectively while maintaining brand integrity, a critical aspect of modern brand management. Covering topics such as digital platforms, brand management, and crisis management, this book is an excellent resource for academicians, researchers, entrepreneurs, marketing professionals, business leaders, and more.
Product details
Binding:
Paperback
Number of Pages:
502
Release Date:
2025-12-09
Publication Date:
2025-12-09
Publisher:
IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:
Original: English
ISBN13:
9798337323688
GPSR Manufacturer Reference:
[email protected]
Weight:
935 g
Height:
178 cm
Width:
254 cm
Thickness:
27 cm
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