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Religions as Brands

By Jörg Stolz

Religions as Brands

By Jörg Stolz

0 - Default Title
Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
280
Release Date:
2018-02-12
Publication Date:
2018-02-12
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138546240
ISBN13:
9781138546240
GPSR Manufacturer Reference:
[email protected]
Weight:
430 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
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