Placeholder text

Go to cart

The Digital Economy

By Tim Jordan

Product Image: The Digital Economy

The Digital Economy

By Tim Jordan

0 - Default Title
Description
Boasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations. The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2019-12-06
Publication Date:
2019-12-06
Publisher:
John Wiley and Sons Ltd
Languages:
Original: English
ISBN10:
1509517561
ISBN13:
9781509517565
GPSR Manufacturer Reference:
[email protected]
Weight:
317 g
Height:
153 cm
Width:
230 cm
Thickness:
20 cm
Buy on Amazon
Currently sold out