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Innovating at the Edge
By Tim Jones
0 - Default Title
Description
Today as the new economy is brought into line with the old, increasing fragmentation of a global economy drives change across multiple sectors. Organizations operating at the leading edge of the innovation paradigm are adopting a whole new set of approaches to help them redefine the present and build the future.
Learn how companies such as Egg, Dyson and Smint are redefining their markets, how organizations such as ARM and Qualcomm are deriving their soaring revenues wholly from licensing, and how firms such as Nokia and Nike are constantly evolving their product portfolios and associated value propositions. These real-life examples provide key lessons for all involved in creating and delivering new businesses, products and services.
Readers will understand where all these strands fit within an overall context of innovation evolution, and recognise that the inter-relationships between strategy, process and organization are the key enablers for achieving innovation improvements. Firms can then grasp and appreciate what they need to do in order to emulate these innovation leaders operating at the edge of contemporary practice.
Product details
Edition:
1
Number of Pages:
370
Release Date:
2016-12-14
Publication Date:
2016-12-14
Publisher:
Routledge
Languages:
Original:
English
ISBN10:
1138154253
ISBN13:
9781138154254
GPSR Manufacturer Reference:
Weight:
686 g
Height:
157 cm
Width:
235 cm
Thickness:
24 cm
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