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Branding

By Robert Jones

Branding Law

Branding

0 - Used - good
Description
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
160
Release Date:
2017-08-01
Publication Date:
2017-08-01
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
0198749910
ISBN13:
9780198749912
GPSR Manufacturer Reference:
[email protected]
Weight:
123 g
Height:
113 cm
Width:
178 cm
Thickness:
12 cm
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