How People Learn

Name: How People Learn
Brand: Kogan Page
SKU: 9780749484705-V
Price: 8.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Nick Shackleton-Jones

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Description

What if we have been wrong about learning? Learning may have more in common with marketing than we thought. Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing and ethics and is informed by psychology and contemporary neuroscience in order to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance and development, rather than being a waste of time, money and resources. Using the author's '5Di model', How People Learn demonstrates how to define, design and deploy training in a user-centred way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behaviour. From how to use simulations, storytelling and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes and learning experiences. With a foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

264

Release Date:

2019-05-03

Publication Date:

2019-05-03

Publisher:

Kogan Page

Languages:

Original: English

ISBN10:

0749484705

ISBN13:

9780749484705

GPSR Manufacturer Reference:

[email protected]

Weight:

405 g

Height:

154 cm

Width:

233 cm

Thickness:

22 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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