Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

Name: Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition
Brand: Management Pocketbooks
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jones, Neil Russell-Jones & Lynne

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Description

Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns.

Product details

Binding:: Paperback
Number of Pages:: 128
Release Date:: 2019-06-18
Publication Date:: 2019-06-18
Publisher:: Management Pocketbooks
Languages:: Published: English, Original: English
ISBN10:: 1903776295
Weight:: 100 g

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