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Key Concepts in Marketing

By Jonathan Sutherland

Product Image: Key Concepts in Marketing

Key Concepts in Marketing

0 - Default Title
Description
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
324
Release Date:
2004-02-27
Publication Date:
2004-02-27
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
140391527X
ISBN13:
9781403915276
Weight:
471 g
Height:
152 cm
Width:
229 cm
Thickness:
18 cm
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