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Cultural Sponsorship Strategies

By Jonas Nogueira

Cultural Sponsorship Strategies Law

Cultural Sponsorship Strategies

0 - Default Title
Description
Cultural sponsorship is a source of funding for culture and a communication strategy that rose dramatically in the 1980s and remains today within the organizational communication mix. Using an in-depth interview methodology, this study aims to analyze the cultural sponsorship practices developed by the main sponsoring companies in Brazil. Based on the question: "How do companies in Brazil understand and manage their cultural sponsorship strategies?", in-depth interviews were conducted with eight major companies with different cultural sponsorship activities in the country (BNDES, Banco do Brasil - Centro Cultural Banco do Brasil SP, Itaú - Instituto Itaú Cultural, Petrobrás, BNB, Santander, Companhia de Gás da Bahia - BAHIAGÁS, Copel Geração e Transmissão). What is presented in this book is an overview of sponsorship strategy management practices in Brazil, the result of this monographic research.
Product details
Binding:
Paperback
Number of Pages:
60
Release Date:
2025-05-27
Publication Date:
2025-05-27
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6207838890
ISBN13:
9786207838899
GPSR Manufacturer Reference:
[email protected]
Weight:
107 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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