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10 Principles of Effective Social Media Marketing

By Jon-Stephen Stansel

10 Principles of Effective Social Media Marketing Law

10 Principles of Effective Social Media Marketing

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Description
Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact. Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
242
Release Date:
2025-09-03
Publication Date:
2025-09-30
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398621447
ISBN13:
9781398621442
GPSR Manufacturer Reference:
[email protected]
Weight:
551 g
Height:
156 cm
Width:
234 cm
Thickness:
16 cm
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