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Digital Retail Revolution

By Rooyen, Kyran Jon-Marc van

Digital Retail Revolution

0 - Default Title
Description
In an era where digital transformation is reshaping retail landscapes worldwide, South Africa stands at a crucial intersection of technology and consumer behavior. This groundbreaking research delves deep into the psychology of online shopping experiences, examining the delicate balance between hedonic value, trust, and risk perception in the South African digital marketplace. Through comprehensive quantitative analysis and robust methodological approaches, this book unveils critical insights into how demographics and psychographics influence online shopping patterns, trust formation, and risk assessment among South African consumers. Whether you're a retail strategist, e-commerce entrepreneur, or academic researcher, this volume offers invaluable insights into the evolving dynamics of digital retail in emerging markets. The findings presented here not only bridge crucial knowledge gaps but also provide practical implications for businesses seeking to enhance their online presence and build lasting customer relationships in South Africa's growing e-commerce sector.
Product details
Binding:
Paperback
Number of Pages:
52
Release Date:
2025-06-18
Publication Date:
2025-06-18
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
620844912X
ISBN13:
9786208449124
GPSR Manufacturer Reference:
[email protected]
Weight:
96 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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