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How to Write a Marketing Plan
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Description
How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.
Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
Product details
Binding:
Paperback
Edition:
8
Number of Pages:
192
Release Date:
2025-05-03
Publication Date:
2025-05-03
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
1398619736
ISBN13:
9781398619739
GPSR Manufacturer Reference:
Weight:
244 g
Height:
136 cm
Width:
212 cm
Thickness:
14 cm
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