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Untapped

By John Weiser

Untapped Law

Untapped

Only 1 item left in stock
Description
What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities-composed of low-to moderate income, consumers in developed and developing countries? Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model-the practical dos and don'ts every manager needs to know when approaching a new market. Until now.
Product details
Number of Pages:
264
Release Date:
2006-06-11
Publication Date:
2006-06-11
Publisher:
Berrett-Koehler Publishers
Languages:
Original: English
ISBN10:
1576753727
ISBN13:
9781576753729
GPSR Manufacturer Reference:
[email protected]
Weight:
562 g
Height:
171 cm
Width:
238 cm
Thickness:
26 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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