Placeholder text

Go to cart

Puff Piece

By John Safran

Puff Piece

By John Safran

0 - Default Title
Description
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death.The folks that bring you Marlboro--Philip Morris--are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what’s their plan? Prepare to be dazzled--or, at the very least, befuddled.Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion smokers of the world to quit. The ever-curious John Safran leaves his apartment to find out what on God’s green earth is going on. As he starts digging away, he discovers a company up to brand-new shenanigans, wangling their way into unexpected places, desperately trying to keep their tobacco business alive by brandishing a mysterious new doohickey called an IQOS.And not only that, they’re upending language itself, changing the meaning of words. Will they slip past bans by convincing governments they don’t sell ‘cigarettes’ but rather ‘HeatSticks’, and that these don’t emit ‘smoke’ but ‘aerosol’? Can Safran get the real story out of them without his life catching fire?
Product details
Binding:
Paperback
Edition:
1
Publisher:
Penguin Random House Australia
Languages:
Published: English
ISBN10:
1760890162
Weight:
280 g
Currently sold out