Unpopular Culture

As Weeks demonstrates, this is because the everyday standards of behavior that regulate complaints curtail their effectiveness. Embarrass someone by complaining in a way that is too public or too pointed, and you will find your social standing diminished. Complain too loudly or too long, and your coworkers might see you as contrary. On the other hand, complain too little and you may be seen as too stiff or just too strange to be trusted. The rituals of complaint, Weeks shows, have powerful social functions.