All Business is Local

Name: All Business is Local
Brand: Portfolio Penguin
Availability: OutOfStock
Rating: 5 (1 reviews)

By John Quelch

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Description

What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy?
Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world businesses can easily forget that 'place' is more relevant than ever and that it remains a major factor in the way we organize our lives.
Radically redefining 'place' as a business imperative in the global economy Quelch and Jocz explore five categories (psychological physical virtual geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses today's companies - large and small - have to be local as well as global in order to succeed.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 258
Publisher:: Portfolio Penguin
Publication Date:: 2012-02-23
ISBN / EAN:: 9780241961643
Weight:: 436 g
Dimensions:: 15/23/2 cm
GPSR Manufacturer Reference:: [email protected]

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