Placeholder text

Go to cart

The Customer-Funded Business

By John Mullins

Product Image: The Customer-Funded Business

The Customer-Funded Business

Only 1 item left in stock
Description
THE CHALLENGE More than two generations ago, the venture capital community-VCs, business angels, incubators, and others-convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the incredibly large and valuable companies that their ecosystem has created. But the vast majority of fastgrowing companies never take any venture capital. So where does the money come from to start and grow their companies? Or yours? THE SOLUTION For most companies, fast-growing or otherwise, the early funding comes from a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer-Funded Business, John Mullins identifies five novel approaches that scrappy and innovative twenty-first century entrepreneurs have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: - Matchmaker models (for example, the U.S. companies Airbnb and DogVacay) - Pay-in-advance models (the USA's Threadless, India's Via and Loot) - Subscription models (India's TutorVista, the USA's H.Bloom) - Scarcity models (Spain's Zara, France's venteprivee, the USA's Gilt Groupe) - Service-to-product models (Denmark's GoViral, Puerto Rico's Rock Solid Technologies). STARTING, FINANCING, OR GROWING YOUR BUSINESS Drawing on more than two years of in-depth research into the customer-funded phenomenon, and through the captivating stories of these and other companies from around the world, John Mullins brings to life the five models and identifies the questions that angel or other investors will-and should!-ask, and he addresses the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the startup capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, a corporate leader seeking to grow an established company, or an angel investor, mentor, or business accelerator or incubator professional who supports high-potential entrepreneurial ventures, this book offers the most sure-footed path to starting, financing, or growing your business or those you support. Learn more at www.TheCustomerFundedBusiness.com
Product details
Edition:
1
Number of Pages:
306
Release Date:
2014-09-02
Publication Date:
2014-07-11
Publisher:
John Wiley & Sons
Languages:
Original: English
ISBN10:
111887885X
ISBN13:
9781118878859
GPSR Manufacturer Reference:
[email protected]
Weight:
598 g
Height:
157 cm
Width:
235 cm
Thickness:
21 cm

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€7,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€7,49