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Benchmarking National Tourism Organisations and Agencies

By John Lennon

Benchmarking National Tourism Organisations and Agencies Law

Benchmarking National Tourism Organisations and Agencies

0 - Default Title
Description
This book examines comparative performance and best practice in tourism, national tourism organisations/administrations. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for nine countries considered of comparable merit: Australia, Canada, France, Ireland, The Netherlands, New Zealand, South Africa, Spain and the UK. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The NTO Structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of main roles and success formula in comparable NTOs. 7 Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more. 7 Brings insight from both the academic and practitioner markets. 7 International case studies
Product details
Edition:
illustrated
Number of Pages:
276
Release Date:
2006-07-14
Publication Date:
2006-05-02
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0080446574
ISBN13:
9780080446578
GPSR Manufacturer Reference:
[email protected]
Weight:
581 g
Height:
161 cm
Width:
240 cm
Thickness:
19 cm
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