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Grasping Globalization: Its Impact and Your Corporate Response

By Manzella, John L.

Product Image: Grasping Globalization: Its Impact and Your Corporate Response

Grasping Globalization: Its Impact and Your Corporate Response

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Description
In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media, policymakers, employees and investors. The result: bad press, policymakers running for cover, low employee morale and decreased investor confidence. Grasping Globalization reveals: 1) the real impact of globalization, 2) myths about outsourcing and job losses, and 3) how executives can more effectively communicate their corporate responses to achieve greater understanding, acceptance and support.
Product details
Binding:
Paperback
Number of Pages:
140
Release Date:
2005-10-31
Publication Date:
2005-10-31
Publisher:
Manzella Trade Communications, Inc.
Languages:
Original: English
ISBN10:
0926566067
ISBN13:
9780926566064
GPSR Manufacturer Reference:
[email protected]
Weight:
213 g
Height:
152 cm
Width:
229 cm
Thickness:
8 cm
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