Le marketing à la japonaise : philosophie et pratique

Name: Le marketing à la japonaise : philosophie et pratique
Brand: Village mondial
SKU: 9782842110215-V
Price: 9.69 EUR
Availability: InStock
Rating: 5 (1 reviews)

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Description

Présentation de la démarche complète du marketing tel qu'il est pratiqué par les Japonais sur les marchés occidentaux : identification des besoins de la clientèle, marquage des concurrents, définition d'une stratégie et plan d'action complet. ©Electre 2026

Product details

Binding:: Paperback
Number of Pages:: 254
Release Date:: 1997-04-21
Publication Date:: 1997-01-20
Publisher:: Village mondial
Languages:: Published: French, Original: French
ISBN10:: 2842110218
Weight:: 450 g
Height:: 24 cm
Width:: 15 cm
Thickness:: 0.1 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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