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Get to the Point!

By Joel Schwartzberg

Product Image: Get to the Point!

Get to the Point!

By Joel Schwartzberg

0 - Default Title
Description
Champion Your Best Ideas! Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
128
Release Date:
2017-10-16
Publication Date:
2017-10-16
Publisher:
Berrett-Koehler Publishers
Languages:
Original: English
ISBN10:
1523094117
ISBN13:
9781523094110
GPSR Manufacturer Reference:
[email protected]
Weight:
149 g
Height:
142 cm
Width:
216 cm
Thickness:
12 cm
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