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Socialcorp: Social Media Goes Corporate

By Joel Postman

Socialcorp: Social Media Goes Corporate Business, Finance & Career

Socialcorp: Social Media Goes Corporate

0 - Default Title
Description
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
195
Release Date:
2008-12-08
Publication Date:
2008-11-30
Publisher:
NEW RIDERS PUBL
Languages:
Original: English
ISBN10:
0321580087
ISBN13:
9780321580085
Weight:
286 g
Height:
154 cm
Width:
230 cm
Thickness:
11 cm
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