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Business for Creatives
0 - Default Title
Description
Structured across four major parts, the book leads readers through the fundamentals of economics, financial structures, business planning, and audience engagement - disciplines critical to developing a successful practice. It then moves into practical applications, offering tangible strategies for branding, marketing, scaling operations, and leveraging digital platforms to amplify reach and profitability.
Recognizing that thriving creative work is built within communities, not silos, the book emphasizes the importance of collaboration, partnerships, and ongoing professional development. Finally, it addresses how to navigate the imperfect economy, using principles such as risk management, game theory, and the rise of artificial intelligence to inform smarter decisions.Business for Creatives rejects the tired myth of the "starving artist" and provides a structured, empowering framework for creatives at any stage of their career to think critically, act strategically, and thrive authentically in the modern world.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
348
Release Date:
2025-04-27
Publication Date:
2025-06-24
Publisher:
Hangar Business Publishing
Languages:
Original:
English
ISBN13:
9798992205411
GPSR Manufacturer Reference:
Minimum Reading Age:
18
Maximum Reading Age:
18
Weight:
505 g
Height:
152 cm
Width:
229 cm
Thickness:
19 cm
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