Young People and Advertising Consumption in the Media Universe

Name: Young People and Advertising Consumption in the Media Universe
Brand: Our Knowledge Publishing
Availability: OutOfStock
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By Matta, João Ricardo

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Description

This book explores how Generation Y youth consume media and relate to advertising, taking into account the contemporary scenario of abundance and proliferation of information everywhere. The author investigated these young people's perceptions of various communication tools and strategies, such as merchandising, transmedia storytelling, and multimedia advertising, among others. The book also addresses curious aspects of topics such as the stories inserted in advertisements, from the time of Monteiro Lobato, with his character Jeca Tatu, created for the famous Biotônico Fontoura medicine, to advertising in the digital world and the omnipresence of the media.

Product details

Binding:: Paperback
Number of Pages:: 84
Release Date:: 2025-08-15
Publication Date:: 2025-08-15
Publisher:: Our Knowledge Publishing
Languages:: Original: English
ISBN10:: 6202416734
ISBN13:: 9786202416733
Weight:: 143 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 6 cm

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