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Strategic Retail Management

By Joachim Zentes

Strategic Retail Management

- Default Title
Description
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
445
Release Date:
2011-09-21
Publication Date:
2011-09-21
Publisher:
Gabler, Betriebswirt.-Vlg
Languages:
Original: English
ISBN10:
3834925365
ISBN13:
9783834925367
Weight:
765 g
Height:
172 cm
Width:
242 cm
Thickness:
27 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzODM0OTI1MzY3
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