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Change 2.0

Product Image: Change 2.0

Change 2.0

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Description
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Product details
Edition:
1
Number of Pages:
204
Release Date:
2008-01-29
Publication Date:
2008-01-29
Publisher:
Springer
Languages:
Original: English
ISBN10:
3540774947
ISBN13:
9783540774945
GPSR Manufacturer Reference:
Weight:
477 g
Height:
160 cm
Width:
241 cm
Thickness:
16 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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