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Social Media Metrics

By Jim Sterne

Product Image: Social Media Metrics

Social Media Metrics

Only 1 item left in stock
Description
MEASURE THE SUCCESS OF YOUR SOCIAL MEDIA BUSINESS STRATEGY Filling a key need for serious online marketers, Social Media Metrics gives you an A-Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web. "Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it." -SETH GODIN, author, Linchpin "Companies know they must have a social strategy, yet when approaching emerging technologies, measuring ROI is a challenge. Thankfully, we've got Social Media Metrics, in which Jim provides actionable frameworks and how-tos. This is a desktop reference that professionals should keep in close reach." -JEREMIAH OWYANG, Web strategist "Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. With this wonderful book, he brings his wisdom to the problem du jour: social media. In a faith-based medium, you'll learn how to be data driven!" -AVINASH KAUSHIK, author, Web Analytics 2.0
Product details
Edition:
1
Number of Pages:
272
Release Date:
2010-04-16
Publication Date:
2010-04-05
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470583789
ISBN13:
9780470583784
GPSR Manufacturer Reference:
[email protected]
Weight:
554 g
Height:
157 cm
Width:
235 cm
Thickness:
19 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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