Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies

Name: Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies
Brand: Virgin Books
SKU: 9780753540664-B
Price: 46.30 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jim Stengel

Only 1 item left in stock

Description

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 336
Release Date:: 2012-01-12
Publication Date:: 2012-01-12
Publisher:: Virgin Books
Languages:: Published: English, Original: English
ISBN10:: 0753540665
ISBN13:: 9780753540664
GPSR Manufacturer Reference:: [email protected]
Weight:: 332 g
Height:: 21.6 cm
Width:: 13.5 cm
Thickness:: 2.5 cm

Buy on Amazon

Condition

Show less

Acceptable

Items bear visible signs of previous use, be it through distinctive notes or scratches on the surface. Despite these signs of wear, the items remain functional and tell a story of their previous owner with each scratch.

Used - acceptable €3,89

Available immediately

€3,89

Incl. VAT, plus shipping costs

Add to Wishlist

Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€3,89