Evaluating Public Communication

Name: Evaluating Public Communication
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jim Macnamara

0 - Default Title

Description

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Product details

Edition:

1

Number of Pages:

414

Release Date:

2017-09-07

Publication Date:

2017-09-06

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138228575

ISBN13:

9781138228573

GPSR Manufacturer Reference:

[email protected]

Weight:

784 g

Height:

161 cm

Width:

240 cm

Thickness:

27 cm

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