The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs

Name: The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs
Brand: Two Waves Books
SKU: 9781933820682-V
Price: 28.99 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Jim Kalbach

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Description

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 322
Release Date:: 2020-04-01
Publication Date:: 2020-04-01
Publisher:: Two Waves Books
Languages:: Published: English, Original: English
ISBN10:: 1933820683
Weight:: 1050 g
Height:: 22.8 cm
Width:: 15.2 cm
Thickness:: 2.5 cm

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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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