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Chinese Business Strategies

By Jiang Wei

Chinese Business Strategies book

Chinese Business Strategies

0 - Used - good
Description
The Chinese are known for being shrewd businessmen able to thrive under the toughest market conditions. The secret of their success lies in 10 time-tested principles of Chinese entrepreneurship which are speed, surprise, novelty, packaging, quality, resourcefulness, flexibility, reputation, benefit and goodwill. The book offers you 30 real-life, ancient case studies with comments on their application in the context of modern business. Several established shops mentioned in the stories are still in operation today! Including Beijing Tongren Tang Medicine Shop and Suzhou Caizhi Zhai Confectionery.
Product details
Binding:
Paperback
Number of Pages:
200
Release Date:
1995-03-01
Publication Date:
1995-03-01
Publisher:
Asiapac Books
Languages:
Published: English, Original: Chinese
ISBN10:
981302948X
Weight:
272 g
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