The Codes of Advertising

Name: The Codes of Advertising
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Sut Jhally

0 - Default Title

Description

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

240

Release Date:

2014-06-25

Publication Date:

1990-12-12

Publisher:

Routledge

Languages:

Original: English

ISBN10:

041590353X

ISBN13:

9780415903530

GPSR Manufacturer Reference:

[email protected]

Weight:

371 g

Height:

156 cm

Width:

234 cm

Thickness:

13 cm

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