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In Defense of Advertising

By Jerry Kirkpatrick

In Defense of Advertising Philosophy

In Defense of Advertising

0 - Default Title
Description
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
Product details
Number of Pages:
202
Release Date:
2024-10-20
Publication Date:
2024-10-15
Publisher:
Kirkpatrick Books
Languages:
Original: English
ISBN10:
1737138743
ISBN13:
9781737138747
Minimum Reading Age:
18
Maximum Reading Age:
18
Weight:
486 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm
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