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Connect Access Card for Entrepreneurial Small Business, 7th

By Jerome Katz

Connect Access Card for Entrepreneurial Small Business, 7th

By Jerome Katz

0 - Default Title
Description
Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses. ESB features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, ESB gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans.
Product details
Publication Date:
2023
Publisher:
McG Hill
ISBN10:
1265754772
Minimum Reading Age:
2
Maximum Reading Age:
99
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