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Making Business Child's Play

By Joanna Jensen

Making Business Child's Play

By Joanna Jensen

0 - Default Title
Description
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2025-09-03
Publication Date:
2025-09-30
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398624578
ISBN13:
9781398624573
GPSR Manufacturer Reference:
[email protected]
Weight:
458 g
Height:
145 cm
Width:
222 cm
Thickness:
17 cm
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