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Growth Hacking

By Sandro Jenny

Growth Hacking Business, Finance & Career

Growth Hacking

Only 1 item left in stock
Description
Wachstum ist King. Denn was ist ein Business ohne Kunden? Sandro Jenny und Tomas Herzberger verraten dir, wie du mit dem geringstmöglichen Aufwand an Zeit, Geld und Manpower einen maximalen Marketingeffekt erzielst: Das Zauberwort heißt "Growth Hacking". Zahlreiche Insider-Tricks zur Produktpositionierung, Akquise und Kundenbindung machen diesen kompakten Einstieg zum Geheimtipp für alle Marketer, ob im Startup, in der Agentur oder beim Branchen-Platzhirsch. Fear of missing out? Zurecht! Aus dem Inhalt: Nischen, Zielgruppen, Positionierung GAP-Modell, Product/Market Fit Quant Based Marketing, Lean Marketing User Centered Design (UCD), Mobile First Testing, Tracking, Monitoring, Metrics Pull Marketing, Push Marketing, Engineering-as-Marketing Incentives, Gamification, Scarcity etc. Lead Magnets, Landing Pages, FOMO Custumer Retention, Consumer Marketing Cross Sales, Up Sales, digitales Business Erfolgsmessung der Strategie
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
495
Release Date:
2019-10-28
Publication Date:
2019-11-30
Publisher:
Rheinwerk Verlag GmbH
Languages:
Original: German
ISBN10:
3836270188
ISBN13:
9783836270182
Weight:
900 g
Height:
173 cm
Width:
231 cm
Thickness:
30 cm

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