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Fashion and the Consumer

By Jennifer Yurchisin

Fashion and the Consumer Social Sciences

Fashion and the Consumer

0 - Default Title
Description
This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
Product details
Edition:
illustrated
Number of Pages:
188
Release Date:
2010-11-23
Publication Date:
2010-10-01
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1845207971
ISBN13:
9781845207977
GPSR Manufacturer Reference:
[email protected]
Weight:
514 g
Height:
175 cm
Width:
250 cm
Thickness:
15 cm
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