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Information Marketing

By Jennifer Rowley

Product Image: Information Marketing

Information Marketing

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Description
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Product details
Edition:
2
Number of Pages:
246
Release Date:
2006-07-01
Publication Date:
2006-06-28
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0754644138
ISBN13:
9780754644132
GPSR Manufacturer Reference:
[email protected]
Weight:
537 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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