Information Marketing

Name: Information Marketing
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jennifer Rowley

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Description

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Product details

Edition:: 2
Languages:: Original: English
Number of Pages:: 246
Publisher:: Routledge
Publication Date:: 2006-06-28
Release Date:: 2006-07-01
ISBN / EAN:: 9780754644132
Weight:: 537 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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