Political Marketing and Management in the 2024 UK Election

Name: Political Marketing and Management in the 2024 UK Election
Brand: Springer Nature Switzerland
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jennifer Lees-Marshment

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Description

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition. Jennifer Lees-Marshment is Professor of Political Marketing and Management at the University of Dundee, UK. She has edited or contributed to books on elections in the UK, Canada, US and New Zealand. Ioannis Zisis is Lecturer in Marketing at the University of Dundee, UK. He is an expert in branding and social media, with a particular focus on political communication, government branding and political representatives.

Product details

Number of Pages:: 172
Release Date:: 2025-07-01
Publication Date:: 2025-07-01
Publisher:: Springer Nature Switzerland
Languages:: Original: English
ISBN10:: 3031883136
ISBN13:: 9783031883132
GPSR Manufacturer Reference:: [email protected]
Weight:: 341 g
Height:: 153 cm
Width:: 216 cm
Thickness:: 15 cm

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