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Marketing Strategy
0 - Default Title
Description
Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.
You'll learn how to:- Master key models to analyze the marketing environment strategically- Implement adaptable frameworks across industries with step-by-step guidance- Leverage real-world examples and expert interviews for actionable insights- Measure and optimize marketing success using data-led decision making- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides
Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.
Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
360
Release Date:
2025-10-03
Publication Date:
2025-10-03
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
1398621722
ISBN13:
9781398621725
GPSR Manufacturer Reference:
Weight:
548 g
Height:
155 cm
Width:
231 cm
Thickness:
22 cm
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