Placeholder text

Go to cart

Strategies for e-Business

By Tawfik Jelassi

Strategies for e-Business

By Tawfik Jelassi

0 - Default Title
Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Product details
Edition:
4
Number of Pages:
812
Release Date:
2020-06-29
Publication Date:
2020-06-29
Publisher:
Springer
Languages:
Original: English
ISBN10:
3030489493
ISBN13:
9783030489496
GPSR Manufacturer Reference:
[email protected]
Weight:
1514 g
Height:
160 cm
Width:
241 cm
Thickness:
46 cm
Currently sold out