American Advertising in Poland

Name: American Advertising in Poland
Brand: McFarland
Availability: OutOfStock
Rating: 5 (1 reviews)

By Johnson, Jeffrey K.

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Description

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

Product details

Binding:

Paperback

Number of Pages:

204

Release Date:

2009-01-10

Publication Date:

2008-12-15

Publisher:

McFarland

Languages:

Original: English

ISBN10:

0786437979

ISBN13:

9780786437979

GPSR Manufacturer Reference:

[email protected]

Minimum Reading Age:

18

Weight:

339 g

Height:

152 cm

Width:

229 cm

Thickness:

12 cm

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