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American Advertising in Poland

American Advertising in Poland Social Sciences

American Advertising in Poland

0 - Used - good
Description
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.
Product details
Binding:
Paperback
Number of Pages:
204
Release Date:
2009-01-10
Publication Date:
2008-12-15
Publisher:
McFarland
Languages:
Original: English
ISBN10:
0786437979
ISBN13:
9780786437979
GPSR Manufacturer Reference:
Minimum Reading Age:
18
Weight:
339 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
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