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Designing for Growth

By Jeanne Liedtka

Product Image: Designing for Growth

Designing for Growth

9 - Used - very good
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Product details
Edition:
illustrated
Number of Pages:
248
Release Date:
2011-06-07
Publication Date:
2011-06-28
Publisher:
Columbia University Press
Languages:
Original: English
ISBN10:
0231158386
ISBN13:
9780231158381
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
22
Maximum Reading Age:
99
Weight:
736 g
Height:
222 cm
Width:
15 cm
Thickness:
4 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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9 - Used - very good

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