The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term

Name: The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term
Brand: Kogan Page Ltd
SKU: 9780749442835-V
Price: 7.99 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Jean-Noel Kapferer

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Product details

Binding:: Paperback
Edition:: 3
Number of Pages:: 497
Release Date:: 2004-10-01
Publication Date:: 2004-10-01
Publisher:: Kogan Page Ltd
Languages:: Published: English, Original: English
ISBN10:: 0749442832
ISBN13:: 9780749442835
GPSR Manufacturer Reference:: [email protected]
Weight:: 1270 g

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