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The New Strategic Brand Management

By Jean-Noël Kapferer

The New Strategic Brand Management Law

The New Strategic Brand Management

Only 1 item left in stock
Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
512
Release Date:
2012-01-03
Publication Date:
2012-01-31
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749465158
ISBN13:
9780749465155
GPSR Manufacturer Reference:
[email protected]
Weight:
980 g
Height:
18.9 cm
Width:
24.6 cm
Thickness:
2.7 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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