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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Name: Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
Brand: Kogan Page Ltd
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kapferer, Jean Noel

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Product details

Number of Pages:: 300
Release Date:: 1992-11-30
Publication Date:: 1992-11-30
Publisher:: Kogan Page Ltd
Languages:: Published: English, Original: French
ISBN10:: 0749406976

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