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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: New Approaches to Creating and Evaluating Brand Equity
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: New Approaches to Creating and Evaluating Brand Equity
0 - Used - good
Product details
- Binding:
- Paperback
- Edition:
- 2
- Number of Pages:
- 443
- Release Date:
- 1997-06-01
- Publication Date:
- 1997-06-01
- Publisher:
- Kogan Page Ltd
- Languages:
- Published: English, Original: French
- ISBN10:
- 0749420693
- ISBN13:
- 9780749420697
- Weight:
- 726 g
- Height:
- 23.6 cm
- Width:
- 15.3 cm
- Thickness:
- 3.3 cm
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